Inmar, a tech company based in North Carolina, announced today its acquisition of digital coupon site Hopster. Terms were not disclosed.

“The merger of traditional media messaging with digital offers represents the ‘next generation’ of shopper engagement and will redefine the way retailers and brands use digital promotions to drive loyalty and advocacy, while increasing share and growing revenue,” Hopster CEO Brian Wiegand said in a statement. “We’re excited to join the Inmar team to continue to deliver on this vision.”

Inmar operates collaborative commerce networks. According to a release, Inmar will provide Hopster’s print-at-home, media integration, mobile and social couponing to its national retailers.

Wiegand launched Hopster in 2013. He told Madison Startups that it will maintain its office in Middleton, Wis.