SOLOMO Technology closed a $1.7 million Series A round, the company announced today.

According to a release, the funds will be used to accelerate its product development and increase its sales and marketing activities. Venture Management, LLC, and Don Layden led the round.

In conjunction with its financing round, SOLOMO is releasing its SOLOMO Exchange web services platform, which enables retailers to conduct personalized and localized omni-channel marketing.

Back in April, the company earned its Qualified New Business Venture status through the Wisconsin Economic Development Corporation.