Pinpoint Software, which offers grocers and retailers software to improve operational efficiencies, has been acquired by Applied Data Corporation (ADC), the company announced recently.

According to a release, Pinpoint’s platform will help ADC, which is based in Tampa, Fla., offer additional reductions in shrink from expired products while also increasing customer satisfaction. 

“Combined with our shared emphasis on user adoption with solutions that are easy to use and learn, joining forces with ADC was a perfect marriage,” Pinpoint CEO Andrew Hoeft said in a statement. “By blending our teams’ knowledge and solutions, we will continue to push the limits of retail operations technology.”

Pinpoint Software, a gener8tor graduate, was founded in 2011 as Date Check Pro.

The financial terms of the agreement were not disclosed.