Halo’s Advocates, which is a community-centered source of prenatal necessities for Black women, won the annual Madison College Challenge held today at Madison College’s Truax Campus.

The Deforest, Wis.-based company founded by Thedora Smith beat out five other finalists to win $4,000.

“The culmination of this journey feels like a long time coming,” Smith said. “I can’t wait to get out in the community and tell my story.”

Silly Shorts placed second ($2,000) and Ace Industrial Transport LLC took third ($1,000).

The competition was open to any credit or non-credit student that has not already been a Madison College Challenge finalist.

Individuals from Madison Gas & Electric, Summit Credit Union and Madison College served as judges.

Editor’s note: our editor-in-chief served as a mentor to several of the finalists. 

***

See more photos in our 2022 Madison College Challenge Facebook album.