American Provenance launched a crowdfunding campaign to build brand reputation and strive to become a household name, organizers announced today.

In the first few hours, the campaign raised more than $14,000 from nine different investors. The Blue Mounds, Wis.,-based company has a goal of raising $1.07 million by Oct. 6, 2021.

As previously reported, American Provenance won the 2019 Greater Madison Chamber of Commerce’s Pressure Chamber.