Applications for the D2P Innovation to Market program are open until 11:59 p.m. Sunday, May 19, the organization announced recently.

The eight-week course will take place every Wednesday from June 5 through July 31 and include five live online classroom sessions plus weekly mentor check-ins.

As previously reported, the course will prepare teams to find product-market fit, the first step in the commercialization process. Participants will interview customers and other influencers as they test the market need for their innovation. They also will learn to incorporate startup tools and techniques such as Business Model Canvas, customer discovery, desk research, in-depth customer interviews and value proposition design.

Innovation to Market is free and open to University of Wisconsin faculty, staff and students as well as employees of affiliate organizations.