Betterbin won the Doyenne Group’s 5x5x5 pitch event, held virtually Wednesday during Forward Festival, and received a $5,000 seed grant.

The Wausau, Wis., company, which was founded by Michelle Goetsch in 2018, harnesses data to make localized recycling, composting and food waste prevention education relevant, convenient and accessible to all consumers.

The other competitors were Green Pastures Living, Melius Outcomes, Pill Skills and Lovin The Skin I’m In.

Per the contest rules, all entrants were Wisconsin-based ventures that are majority-owned by a woman or women.

Bravebird won last year’s contest.