Fetch has added two key executive roles as the company moves to scale its technology and operational capabilities to keep pace with unprecedented growth in both user base and brand partnerships, the company announced today.

Charles McColgan joins Fetch as its first Chief Information Officer (CIO) after nearly three decades of experience scaling companies and building data and security products. McColgan will lead all data engineering, data analytics, data science, machine learning and analytics engineering teams.

Wade Bruce has been promoted to Chief Technology Officer (CTO). Bruce, who joined Fetch in 2019, will now lead all software engineering and DevOps.

“This is a pivotal moment for Fetch–inflation and tough macroeconomic conditions are driving massive consumer demand for money-saving solutions and changes to the digital advertising landscape are pushing brands to explore new ways to connect directly with consumers,” Fetch CEO Wes Schroll said in a statement. “These factors have supercharged our growth rate and pushed us ahead of our 2022 growth targets. Bolstering our leadership team with top talent at this crucial time will set us up for success as we aim for even bigger things in 2023.”

The company also dropped “Rewards” from its official company name, logos and branding.