Fetch has partnered with a mobile games connection platform called adjoe to release Fetch Play, which allows users to earn Fetch Points through playing popular, free mobile games, the company announced today.

According to a release, users can rack up Fetch Points by reaching milestones, completing in-game challenges and more.

“Our journey started with rewarding consumers for what they buy and where they shop,” Fetch CEO Wes Schroll said in a statement. “Now, we’ve taken an exciting next step, in partnership with adjoe, by introducing Fetch Play, which rewards people for playing mobile games. Gaming presents a tremendous opportunity for us to bring joy to people during another moment in their day.”

To date, users have already earned more than 10 billion Fetch Points, which is equivalent to $10 million in gift cards.

Fetch Play is available in the Fetch app for both iOS and Android users.