Fetch has secured a patent for its Dynamic Integrated Celebration Engine (DICE), the company announced recently.
According to a release, the app provides users with celebrations, or quick animations featuring the company’s mascots, when users complete actions within the app like scanning a receipt or utilizing Fetch Play, the brand’s mobile gaming integration.
“We are on a mission to reward consumers for their everyday actions,” Fetch Chief Product Officer Ayo Jimoh said in a statement. “Our patented playful celebrations allow us to provide users with small moments of delight throughout their day to drive engagement and ultimately enhance interactions with Fetch brand partners. This patent further reinforces Fetch as the industry leader in developing real-time automated and personalized rewards.”
This patent is in addition to its BrandChoice Technology patent the tech company received earlier this year.