Fetch Rewards is partnering with Wisconsin-based Sargento following positive results in the company’s initial pilot program the company announced today.

“In an increasingly competitive market, Fetch is a powerful tool for brands looking to drive meaningful consumer engagement and understand real-time consumer purchasing behavior,” Fetch Rewards Chief Revenue Officer Pat Burke said in a statement. “We’re thrilled to deepen our relationship with Sargento and to continue providing best-in-class, actionable insights.”

According to a release, the full partnership gives Fetch Rewards shoppers new opportunities to receive rewards points and other loyalty benefits for purchasing Sargento products.

The pilot program between the two companies began in 2021.