Fetch Rewards announced recently that its shoppers can now receive rewards points and other loyalty benefits for purchasing products by E. & J. Gallo Winery.

“We’re excited to introduce a Fetch-shopper favorite, E. & J. Gallo Winery, as a full partner with the Fetch Rewards family,” Fetch Chief Revenue Officer Pat Burke said in a statement. “Fetch Rewards is about achieving two goals, providing new ways shoppers can earn rewards points for purchasing their favorite brands while delivering strong results and increased visibility for our partners.”

The partnership follows a pilot program that saw positive engagement, according to Fetch.

Gallo’s brands include Barefoot Wine, Black Box, La Marca Prosecco, Orin Swift, New Amsterdam Vodka, RumChata and High Noon.