GrocerKey is partnering with SPINS, a wellness-focused data, analytics and technology provider, to launch an attribute-powered shopping experience that drives commerce growth and loyalty, the company announced today.

According to a release, GrocerKey’s white label shopping platform powered by SPINS Product Intelligence allows retailers to create their unique voice and implement differentiating strategies while maintaining a direct relationship with their shoppers.

“We’re excited to partner with SPINS in order to integrate their Product Intelligence into the GrocerKey platform,” GrocerKey CEO Jeremy Neren said in a statement. “This partnership is yet another way in which GrocerKey is uniquely positioned to help brick and mortar grocery retailers build and scale e-commerce profitably.”

To date, GrocerKey has fulfilled more than 650,000 orders and $100 million in lifetime e-commerce revenue.

The terms of the deal were not disclosed.

SPINS is headquartered in Chicago.