A company that still hasn’t had its official launch won the Greater Madison Chamber of Commerce’s annual Pressure Chamber pitch contest Thursday at the Overture Center and earned an all-expenses-paid trip to meet potential investors in Silicon Valley.

Live Undiscovered Music (LÜM) is a social music discovery application that focuses on emerging artists and gamifies music streaming for fans and musicians. Its launch will take place Friday night at the Monona Terrace.

AmebaGone, Breathe For Change, DataChat and GymDandy were the other participants. Three judges represented half the voting weight, and the other half came from the audience.

DotCom Therapy won last year’s contest. The event is part of Forward Festival.