As part of its branding strategy to expand to other cities, online apartment-finder MoveInMadison has been renamed to Abodo, the company announced today.

“We needed to change our name to get away from the local brand,” CEO Alec Slocum said. “‘Abodo’ has the warm, homely feeling of ‘abode’, plus it’s easy to share and remember.”

Slocum went on to explain that the final push to change the name came from the company’s office neighbor, EatStreet, which had changed from BadgerBites for the same reason.

Abodo currently lists apartments in Madison, Fitchburg, Verona and Middleton, and its next target will be Milwaukee, according to Slocum.