A handful of experienced entrepreneurs have launched Forward Venture Partners, the first startup studio in Wisconsin, they announced recently. The startup studio will be based jointly in Madison and Milwaukee.

According to a release, a startup studio is a business that builds multiple startups at a time using sustainable and repeatable processes. Forward Venture Partners will mostly operate virtually.

“Although the startup studio model is fairly new, the best practices behind it for creating strong companies with outstanding long-term value are proven and time-tested,” Forward Venture’s Founder and Co-Managing Director Joe Donovan said in a statement. “The promise and potential for startup studios include faster starts and more efficient build times, a more effective use of talent and greater equity and better terms for investors.”

The studio hopes to launch four startups in 2016 and six in 2017, with the focus being on educational technologies that help close achievement gaps and technology-enabled business services, especially in public relations and marketing.

Forward Venture Partners will begin by identifying specific markets, generating ideas for startup business in those markets, testing the ideas and then launching businesses with its own capital and launch team, according to a release.

The name “Forward” refers to the Wisconsin state motto.