OnRamp, a collaborative effort of gener8tor and the Milwaukee Journal Sentinel, will be coming to Camp Randall Stadium on Aug. 27, organizers announced this week.

The event will give startups an opportunity to pitch their products and services to established corporations and organizations, including American Family Insurance, Harley-Davidson, US Cellular and Kohl’s.

“OnRamp has a direct impact on the bottom line of startups,” Abby Taubner, Program Manager at gener8tor, said in a statement. “We have seen multiple customer relationships, purchases and investments as a direct result of OnRamp.”

According to a release, the selected startups will have a 20-minute pitch meeting with at least one partner organization in accordance with their mutual preferences.

Startups interested in participating must fill out an online application by Sunday.

The event is free for startups and entrepreneurs.