Three Madison companies will be appearing in the fourth season of the TV show “Project Pitch It,” the show announced recently.

Novomoto, Slide Gourmet Potato Chips LLC and GrowthChart Record Inc. were selected along with 13 other startups.

The show, which is similar to “Shark Tank,” features entrepreneurs pitching their unique business plans and products to a panel of Milwaukee business moguls to receive an award of either $10,000 in cash, business classes and mentorship at Cardinal Stritch University or a mogul-hosted forum with investors and industry experts.

In Madison, the show airs at 10:35 p.m. beginning Feb. 8 on WKOW 27.