It’s inevitable that a startup will change something about its business model. According to a recent interview of Redox co-founder Niko Skievaski at Startup Grind Madison, that’s normal and encouraged.

“If you’re on a fast-road startup, what you’re going to be doing is consistently changing,” Skievaski said. “From trying to figure out how to solve a problem, to raising money, hiring people and managing a group of people to solve the problem. All of that is consistently changing.”

Skievaski knows about change all too well as his company, which builds a platform for modern healthcare software by creating APIs to connect to legacy electronic health record systems, just raised $3.53 million in Series A funding at the end of October.

Redox was founded in February 2014 by Skievaski, Luke Bonney and James Lloyd.

“For the first six months, we didn’t know what to do with our hands,” Skievaski said. “We didn’t have a problem we wanted to solve but eventually found it and then raised money. October was the first time a client used our product, and it’s amazing to see how we’re affecting people’s lives.”

During the interview, which took place Monday at 100state, Skievaski also encouraged other entrepreneurs to set values for their company, and he said that getting feedback–good or bad–is key to improving.