The Wisconsin Alumni Research Foundation (WARF) has launched Startup Advantage, a new program aimed at providing a faster and more user-friendly licensing experience for startups founded by University of Wisconsin entrepreneurs, the organization announced today.

According to a release, the new program includes a discounted royalty rate and minimal upfront costs, making it easer for University of Wisconsin startups to access WARF’s licensing.

“We aim to make our process and agreements transparent and more startup friendly,” WARF Senior Director of Intellectual Property and Licensing Jeanine Burmania said in a statement. “Our hope is to reduce the time and legal processes for startup leaders, helping them avoid some legal expenses and launch more smoothly from campus.”

To date, more than 100 faculty and graduate students have worked directly with WARF in licensing the technologies resulting from research in their labs, leading to business creation.