In an effort to help small and midsized businesses thrive and grow by making sound strategic business decisions, the Wisconsin Economic Development Corporation is launching SizeUpWI, a new big data intelligence tool, the organization announced this week.

“Small businesses are the heart of Wisconsin’s economy,” WEDC CEO Missy Hughes said in a statement. “SizeUpWI provides access to the same data large corporations use to help smaller businesses maintain their competitive edge.”

According to a release, the platform can provide insights on local competitors, consumers, advertising hotspots and key suppliers.

SizeUpWI is free.